From First Test to Full Funnel Wins

Podscale approached podcasts as a performance channel—not just an awareness play. By curating high-intent shows, building a custom attribution model tailored to Honeylove’s KPIs, and leveraging low CPM opportunities, Podscale delivered real results right out of the gate.Within the first month, Honeylove saw enough performance signals to confidently greenlight podcasts as a core part of their growth mix.

Sustained Efficiency, Smarter Attribution

What sets this partnership apart? It wasn’t a one-time spike in performance. Podscale worked closely with Honeylove to fine-tune a bespoke attribution framework using pixel data, promo code signals, and post-purchase survey inputs that aligned with their business goals. That data-driven infrastructure enabled long-term scaling without sacrificing efficiency.

Why It Worked

• Strategic testing approach that delivered meaningful ROAS from early campaign
• Curated show selection based on audience intent, alignment, and conversion potential—not just downloads and reach
• Attribution model custom-built for Honeylove’s unique goals, blending pixel data, codes, and survey inputs.
• Every show’s CPM individually negotiated by Podscale to maximize efficiency and reduce overpaying for impressions
• A long-term channel strategy built to scale efficiently while strengthening brand equity
• Continued growth + brand lift over a 3 year partnership

We had never done podcast advertising before working with Podscale. They treated it like a true performance channel—testing fast, scaling smart, and giving us confidence through clean attribution. It’s become one of our most reliable acquisition channels.

Igor Lebovic
CEO of Honeylove